SoCal Target's Newest Products

CALIWATER is hitting SoCal Target stores this summer, and we're sharing the shelves with some awesome roommates.  Check out these innovative brands that, along with CALIWATER, are being introduced in stores as part of Target's LA25 initiative - a program designed to bring cutting-edge products and services to consumers - for a summer that's like no other.

1. Choctál Ice Creams

Travel the world one pint at a time with Choctál.

Single-origin chocolate and vanilla are combined with an additive-free, egg-free cream base for the gluten-free dessert of our dreams. Vanilla will take you from Mexico to Madagascar while chocolate will stamp your passport in Costa Rica, Ghana, the Dominican Republic, and Borneo. Bon appétit and bon voyage!

2. Country Archer Jerky Co.

Country Archer has been making quality beef jerky for 40 years and has recently expanded their flavor profile to include sweet jalapeño, cracked pepper, and beef sriracha. This jerky offers all the sweetness, spice, and zest you want with nothing that you don't (like preservatives and MSG). Sounds like a win-win!

3. Matt's Munchies

Matt's premium fruit snacks are the perfect lunchbox addition for parents and kiddos alike. Enjoy a full serving of fruit for 100 calories or less with flavors like Mango-Acai, Banana Coconut, and Apple-licious to make the whole cafeteria (or break room) green with envy. 

4. Fruigees

Made from organic fruit and veggie juice, these no-sugar-added pouches are the picture of clean eating; they're Non-GMO Project verified, organic, vegan, gluten-free, and Kosher.

Of course, we're partial to the pouch from the West Coast - Kalefornia Grape - because we're California girls at heart.

A photo posted by Fruigees (@fruigees) on

A photo posted by Fruigees (@fruigees) on

5. Purely Pinole

And now for something completely different - an ancient Aztec superfood called pinole.

Purely Pinole wants to help you rethink hot cereal. This maize-based breakfast porridge (a real hit with distance runners) will keep you fueled and full, for it's an excellent source of whole grains, protein, and fiber. Seconds, please!

6. Repurpose Compostables 

Sustainable tableware is a must-have for your next pool party or backyard bbq. (Plastic is so 2015.)

Try Repupose's plant-based, BPA-free cups, plates, bowls, and utensils for a guilt-free shindig that's 100% compostable. After all, you want your guests to remember your insanely delicious cucumber dip - not your carbon footprint.

A photo posted by Repurpose (@repurpose) on

A photo posted by Repurpose (@repurpose) on


CALIWATER keeps you hydrated from the beach to the boardroom and everywhere in between. Hit up select Target stores this summer to stock up on your favorite flavors (Cactus, Cactus+Berry, Cactus+Peach).